Studio MEK
HIDDEN UNDER THE SURFACE, 
FADING IN TIME
Zealous x Studio MEK collaboration
Limited giftbox : T-shirt + Artwork

Coral

noun [U] / /ˈkɔːr.əl/
Rock substance, formed in the sea by groups of particular types of living organisms.
When you look at corals, you probably think they’re flowers. But when you look very closely, you will see that corals have a hidden treasure inside its skeleton. Behind her vivid colors, living organisms create the most impressive structures. Structures that are made of minerals.

And exactly those minerals, which you only find in a few places in the world, are essential and highly significant for our ecosystems and well-being, which is often underestimated. Therefore, it is time to take action. Now. Because those powerful colors, these living organisms, are fading in time.
NATURE IS RAPIDLY CHANGING AND DISAPPEARING, EVERYWHERE IN THE WORLD
When we burn fossil fuels, CO2 is being released into the atmosphere. During that process, heat gets trapped which is why the temperatures on earth are rising. Even if one or two extra degrees might sound more like a tropical summer than a catastrophe, it will be fatal for many ecosystems and coral reefs are one of them.
Corals get stressed due to changes in environmental conditions such as temperature, light or nutrients. Normally, corals are bright and colorful because of a microscopic algae that lives in the coral’s tissue. But the stress caused by those environmental changes, causes the corals to reject this algae and the once vivid colours turn white. This event is called coral bleaching. The algae and the coral live in a mutually beneficial relationship, each helping the other to survive. Corals get most of their nutrients from the byproducts of the algae’s photosynthesis, so once the color bleaching due to stress has started, to coral is slowly dying.

The last ten years are among the warmest in history. Isn’t that concerning? Coral reefs support some of the most diverse ecosystems on earth and thousands of animals depend on them. They provide shelter, spawning grounds, and protection from predators. If a reef ecosystem collapses, many species may face extinction.

So, let’s make a change.

A last call
for help

The alarming signals corals are transmitting, might look like signals of revival.
Her colors appear more vivid than ever. But these are signals of death and the corals' last call for help before fading forever.
We need corals as much as the rest of nature. They have a big impact on our livelihood, security, and safety as well! They form natural barriers that absorb the force of waves and storm surges, keeping coastal communities safe.
Nature needs our help. Act Now!

Time to take action!

Small steps are always better than no steps. And therefore, Zealous Clothing X Studio MEK created a special gift box to raise awareness around climate change and coral bleaching. We partnered up with The Ocean Agency which means that 20% of our profit will be donated to protect and rehabilitate corals.

Limited
Gift Box

Our gift box stands for these corals. The art print visualizes a healthy coral reef with vibrant colors and is only available for a limited time! The T-Shirt and its b/w print of the same coral reef represents a dying coral reef that has lost all its color. Act fast.
If you act now, you will receive the limited edition colored art print and the T-shirt made from organic cotton and by hand in Bali (€74,95). But there are only fifty prints available. When they’re gone, they’re gone: the colors will have faded! Even though all colorful coral prints have been sold, you can still take action, buying the b/w T-shirt and contribute with your purchase to healthier corals.

Let's bring back colour into the oceans. 
Like we said: Small steps are always better than no steps!

More information

Do you know enough about global warming and the effect on the corals in our beloved oceans?
Want to know what you can do to help to protect and to rehabilitate the corals? Then we have something to watch and visit:
copyright studio mek 2021 | www.studiomek.nl | techniek : snowfreakz media

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